The function didn’t allow for using more than one mailrc file, which isn’t a good idea, so I’ve just added that. Oh and for gnus integration what I need is (add-hook 'message-mode-hook 'mail-abbrevs-setup) it seems… so that if I type the alias it’ll get automatically expanded. And to be real lazy and avoid having to type in the entire alias, mail-abbrev-complete-alias to the rescue, assigned to some easy to reach keys.

(require 'message)
(define-key message-mode-map (kbd "C-'") 'mail-abbrev-complete-alias)

(defun dim:mailrc-add-entry (&optional prefix alias)
  "read email at point and add it to an ~/.mailrc file"
  (interactive "P\nMalias: ")
  (let* ((default-mailrc (file-name-nondirectory mail-personal-alias-file))
	 (mailrc (if prefix (expand-file-name
			      "Add alias into file: " 
	 (address (thing-at-point 'email-address))
	 (buffer (find-file-noselect mailrc t)))
    (when address
      (with-current-buffer buffer
	;; we don't support updating existing alias in the file
	  (goto-char (point-min))
	  (if (search-forward (concat "alias " alias) nil t)
	      (error "Alias %s is already present in .mailrc" alias)))

	    (goto-char (point-max))
	    (insert (format "\nalias %s \"%s <%s>\"" alias (cdr address) (car address)))))))))